Strategic Growth & Fractional CMO Partner

Helping businesses grow through strategy, communication & marketing.

Strategic Marketing Leadership for Agencies, Ecommerce Brands, and Personal Brands Across the U.S. and Latin America.

Portrait of Raymarie Guillen, Fractional CMO and Marketing Strategist

About Me

Hi, I'm Raymarie.

I'm a Fractional CMO and Communications Strategist helping agencies, ecommerce brands, and personal brands grow through strategic marketing, scalable systems, and clear communication.

With 9+ years of experience across the U.S. and Latin America, I partner with founders and leadership teams to align marketing efforts with business goals and drive sustainable growth.

  • Master's Degree in Corporate Communications & Marketing Management
  • MBA Candidate in Artificial Intelligence & Digital Business
Raymarie Guillen working at her laptop

What I Do

Services built to move the metrics that matter.

Strategic Marketing Leadership

For businesses that need executive-level marketing leadership without hiring a full-time CMO.

  • Marketing Strategy & Growth Planning
  • Marketing Team Leadership
  • KPI & Performance Management
  • Budget Allocation & Forecasting
  • Marketing Audits & Roadmaps
  • Fractional CMO Advisory

Growth & Demand Generation

Building campaigns, funnels, and customer journeys that generate qualified leads and measurable revenue.

  • Paid Advertising (Meta & Google)
  • Lead Generation Funnels
  • Email Marketing & Nurture Sequences
  • Webinar & Event Marketing
  • CRM Strategy & Optimization
  • Marketing Automation

Brand & Communications

Helping organizations communicate with clarity, consistency, and purpose.

  • Brand Messaging & Positioning
  • Corporate Communications
  • Executive & Personal Brand Strategy
  • Content Strategy
  • Internal Communications
  • Reputation Management

Marketing Operations & Scaling

Creating the systems, processes, and infrastructure needed to support growth.

  • Process Design & Optimization
  • SOP Development
  • Reporting & Performance Dashboards
  • Workflow Automation
  • Team Coordination & Accountability
  • Marketing Infrastructure & Systems
9+

Years Marketing & Communications Experience

19.6x

ROAS Delivered for an Ecommerce Brand

2M+

Views Generated Through Strategic Content & Campaigns

In Their Words

Trusted by leaders who care about results.

"
Raymarie started working with us as a Marketing Social Media Expert, but her leadership ability quickly became evident and naturally positioned her in a leadership role within our company. She is extremely responsible, highly detail-oriented, and exceptionally talented. She excels in graphic design, social media management, funnel creation, and paid advertising — she understands both the creative and strategic side of marketing, which is rare. We work with high-demand clients and she ensures everything is executed on time and aligned with our goals. She is an incredible asset to any team.
Diana A. logo
Diana A.
CEO, Arca Marketing
"
In these 2+ years working with Raymarie the experience has been very positive. Her strategic vision, together with strong campaign and budget management, has been key to the growth of Bazar Café in Chile. Her constant focus on meeting objectives and working with data allowed us to achieve 37% growth in sales and a 19.6x annual ROAS in 2025 — directly reflecting her management. Working with her is easy, organized, and results-focused. She has been fundamental to the growth and consolidation of the business.
Erwin Blaschke logo
Erwin Blaschke
CEO, Bazar Café Chile

Get In Touch

Let's build your next stage of growth.

Whether you need executive marketing leadership, sharper communications, or systems that scale — I'd love to hear about your goals.